AI travel SaaS
Desktop & mobile
Product design
Intripid is a travel platform designed to help users discover their next travel destination based on their preferences instead of requiring them to search for a specific place. I designed the Destination Discovery experience, an AI-powered flow that collects key travel inputs, such as travel dates, budget, location, and preferred activities, and generates personalized destination recommendations, making travel planning faster and more intuitive.
Aug 2025 - Jan 2025
Lead Product Designer
Intripid
Challenge
Travelers often want to take a trip but don’t know where to go. With thousands of destinations available, users feel overwhelmed trying to find options that match their budget, interests, travel dates, and location. Most travel platforms assume users already know their destination, leaving a gap for people who want personalized destination discovery instead of manual searching.
What I did
I designed a personalized destination discovery experience that helps users find travel destinations based on their preferences rather than searching for a specific place.
Key contributions:
Conducted user research and persona creation to understand traveler decision factors like budget, experiences, and activities.
Designed the user journey, flows, and low-fidelity wireframes to map the discovery process.
Iterated on the question flow by removing unnecessary questions to reduce friction and cognitive load.
Created an AI-driven interactive interface where users input travel details such as travel dates, budget, starting location, desired experiences, and activities.
Designed engaging micro-interactions and transition animations to keep users informed during AI processing.
Delivered a clear results interface showing destination matches, reasons for recommendations, cost estimates, and best travel times.
Impact
Reduced destination search time from days of research to just minutes.
Delivered highly personalized travel recommendations tailored to user preferences and budget.
Increased user engagement and completion rates through an interactive discovery flow.
Helped users make more confident travel decisions by providing clear insights and curated options.
