AI travel SaaS
Brand design
I transformed an inherited hummingbird concept into a lively mascot-led identity system for Intripid, preserving the founders’ original brand elements while creating a flexible visual language for emotion, trust, and travel storytelling.
Sept 2024 - Oct 2024
Lead Product Designer
Intripid
Challenge
Intripid was born from two founder-led brand directions. One founder wanted to preserve the hummingbird concept from Travana, while the other wanted to retain Intripid’s bold color palette. The challenge was to merge both without creating a forced compromise. The original hummingbird had symbolic value, but it felt too sharp and static for an AI travel platform that needed to feel friendly, trustworthy, expressive, and alive.
What I did
I started by defining the brand through strategy exercises around the what, how, why, audience, tone, personality, and competitor landscape. From there, I studied hummingbird behavior — its speed, agility, lightness, curiosity, and movement — and used those traits to evolve the old bird symbol into a softer, livelier mascot-led identity. I retained Intripid’s brand colors and applied them directly into the mascot, then expanded the bird into a flexible mood system that could express curiosity, excitement, calmness, care, focus, and emotional support across product and brand moments.
Impact
The final identity preserved both founders’ original brand attachments while creating something more ownable for Intripid. The hummingbird became more than a logo; it became the emotional face of the brand. The new system gave Intripid a friendly, memorable, and scalable visual language that could support storytelling, product states, social content, and future brand communications.
