5+ years of designing B2B & B2C SaaS workflows that reduce friction and drive clarity.

Trusted by high-growth startups & orgs

I've collaborated with many designers over the years, but few match the creativity and professionalism of Sarthak. He consistently delivers top-notch work that exceeds our expectations and impresses our clients.

Ananya Roy

Senior Creative Manager

5+ years of designing B2B & B2C SaaS workflows that reduce friction and drive clarity.

Trusted by high-growth startups & orgs

I've collaborated with many designers over the years, but few match the creativity and professionalism of Sarthak. He consistently delivers top-notch work that exceeds our expectations and impresses our clients.

Ananya Roy

Senior Creative Manager

Hi, I'm Sarthak

Hi, I'm Sarthak

For me, great work comes down to two things: loving the process and working with good people.

For me, great work comes down to two things: loving the process and working with good people.

For me, great work comes down to two things: loving the process and working with good people.

  • I’ve worked across MarTech, Travel, FinTech, EdTech, Web3, and enterprise sectors, partnering with cross-functional teams to build systems that scale. I don't just hand off designs; I collaborate on the product thinking to ensure the solution is viable, not just visual.

  • Designing for SaaS isn’t just about making things look good, it’s about untangling messy workflows. Over the last 5+ years, I’ve realized that my strength lies in bridging the gap between heavy backend logic and the human sitting in front of the screen.

  • Designing for SaaS isn’t just about making things look good, it’s about untangling messy workflows. Over the last 5+ years, I’ve realized that my strength lies in bridging the gap between heavy backend logic and the human sitting in front of the screen.

  • A brand should know how to move

    A brand should know how to move

    A reflection on why static brand guidelines no longer match the way brands live today, and how building flexible, principle-led systems creates identities that stay consistent while adapting to change.

  • A brand should know how to move

    A brand should know how to move

    A reflection on why static brand guidelines no longer match the way brands live today, and how building flexible, principle-led systems creates identities that stay consistent while adapting to change.

  • When the language started breaking the work

    When the language started breaking the work

    A story about realizing that when we use the wrong words for design problems, we often solve the wrong thing, and how clarity in language leads to clarity in the work.

  • The first version was never the point

    The first version was never the point

    A story about letting go of attachment to the first version and discovering that the best work often emerges through revision, challenge, and thoughtful correction.

  • The culture was part of the interface

    The culture was part of the interface

    A reflection on how cultural context changed the way I design, teaching me that great experiences are not just usable or beautiful, but shaped by the values, habits, and visual language of the people they are made for.

  • The work only had to matter

    The work only had to matter

    A story about redefining creative ambition and realizing that good work does not need to change the world, it only needs to matter to the people it serves.

  • I learned to listen before I solved

    I learned to listen before I solved

    A story about learning that good design does not begin with speaking first, it begins with listening closely enough to understand what really needs to be solved.

  • The brief is just the beginning

    The brief is just the beginning

    A story about moving past safe execution and discovering how the most memorable work begins where the brief ends.

  • The mind was the real interface

    The mind was the real interface

    A reflection on how psychology changed the way I design mobile experiences, teaching me that great interfaces are not just visually clear, but built around attention, memory, behavior, and the realities of how people actually use apps.

  • My best design lessons happened offline

    My best design lessons happened offline

    A story about stepping away from the screen and discovering how the real world shaped my eye, my thinking, and my voice as a designer.

  • I stopped designing for approval

    I stopped designing for approval

    A reflection on learning to separate meaningful feedback from passing opinion, and how protecting the core of an idea helped me design with more clarity, conviction, and voice.

  • Taste was not enough

    Taste was not enough

    A story about discovering that good taste can guide decisions, but a clear design philosophy is what gives the work direction, coherence, and voice.

  • The best ideas came later

    The best ideas came later

    A reflection on discovering that the best ideas rarely arrive on command, they emerge in quieter moments, when I step away, change the atmosphere, and give creativity room to find me.

My toolkit

My toolkit

Experience

Experience

Apr 2025 - Present

Product designer 2

at

HighLevel

Mar 2024 - Apr 2025

Product designer

at

Intripid

Dec 2022 - Mar 2024

Product designer

at

DotNames

Apr 2021 - Dec 2022

UI/UX designer

at

Ernst & Young

Oct 2020 - Apr 2021

Design intern

at

Ernst & Young

Certifications

Certifications

Jan 2021

UX certification

Nielsen Norman Group

Jan 2021

UX certification

Nielsen Norman Group

Feb 2022

Google UX Design Professional Certificate

Grow with Google

Feb 2022

Google UX Design Professional Certificate

Grow with Google

Aug 2022

Certified User Experience Designer (CXD)

IxDF

Aug 2022

Certified User Experience Designer (CXD)

IxDF

Awards & recognitions

Awards & recognitions

Thanks for reading!

Hope this gave you a good glimpse into who I am as a designer and how I think, and that good things will come eventually, no matter when :)