Available for work

Sarthak Goyal

Senior product designer / design engineer

I work where the interfaceis only half the problem.

I design the models, workflows and systems behind complex software — and carry those decisions through interaction, prototyping and frontend implementation.

  • 0→1 products
  • AI products
  • Design systems
  • 6+ years

Featured work

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Intripid

Founding product designer · 0→1 · AI-assisted travel

A travel product that helps people decide where to go, then turns that choice into one shared trip.

How do you make a travel product useful before the destination is known — then turn that decision into one coherent trip?

Live previewRead case study
  • The trip starts with dates and constraints — not a destination.

    The trip starts with dates and constraints — not a destination.

  • Discovery processing: the product narrates finding destination ports from home, how far you will go, and budget.Mobile trip builder: Tuesday’s timed activities, gaps, and a way to add or ask — without a week-wide grid.Trip advisor open on the planner, reading the day and offering specific actions such as filling a gap.

    The product shows how it narrows the world instead of hiding the wait.

  • Three sequenced recommendations make a distinct case for where to go next.

    Three sequenced recommendations make a distinct case for where to go next.

  • Calendar and map keep time and geography in the same planning context.

    Calendar and map keep time and geography in the same planning context.

  • The signed-in home connects profile, existing trips and starting the next one.

    The signed-in home connects profile, existing trips and starting the next one.

Layouts AI

Design engineering · generative UI

Generated invoice and estimate layouts — where the real test is not the first render, but staying editable through every correction after it.

Once a layout is generated, what has to stay true about it for scoped edits, branding, history and code to all trust the same document?

Live previewRead case study
  • Published layout

    Published layout

  • Needs clarification

    Needs clarification

  • Scoped region editing

    Scoped region editing

  • Synchronized

    Synchronized

  • Folio brand preview

    Folio brand preview

Payment integration

Product design · payments · failure states

Taking money inside someone else’s product — where the happy path is one screen and the design work is the other nine states.

A charge neither succeeded nor failed. What does the interface say?

Live previewRead case study — WIP
  • Payment integrations

    Payment integrations

  • Integrations table

    Integrations table

  • Provider configuration

    Provider configuration

  • Stripe payment methods

    Stripe payment methods

  • Provider directory

    Provider directory

Collaborators

From people I’ve built with

  • I've collaborated with many designers over the years, but few match the creativity and professionalism of Sarthak. He consistently delivers top-notch work that exceeds our expectations and impresses our clients.

    Ananya RoySenior Creative Manager

  • I’ve worked with Sarthak for over a year, and he has consistently been a thoughtful and reliable product designer. He understands product, UX, and business needs well, creates clear and practical designs, and is always collaborative and open to feedback.

    Ayesha KhanSDET-2 · HighLevel

  • Sarthak is one of the very few creative people who understand the technical perspective and constraints of design in the software sphere. He has constantly provided value-add and creative input while they work together. He's a brilliant person to spitball ideas with and get inputs from. I highly recommend Sarthak's candidature to anyone considering working with him.

    Rohan Pradyumna TangadpelliCo-Founder · Intripid

  • Sarthak has been an amazing peer to collaborate with while we redesigned the payments checkout and integration experience. Two things that truly stand out about Sarthak are his speed of execution and his willingness to go the extra mile on prototypes. Thank you for setting the bar high. Onwards and upwards.

    Gorang KumarProduct Manager · HighLevel

  • Working with Sarthak was a game-changer for our brand. His keen eye for design and ability to translate our vision into stunning visuals elevated our entire marketing campaign. We couldn't be happier with the results!

    Priya SinghSenior Marketing Executive

  • Great creative sense & visual story teller! Turned around a key deliverable for me literally over a weekend !

    Vikram SinghChief Strategy Officer · Darukaa.Earth

  • Sarthak blends user-centric design with strong visual aesthetics, creating work that is engaging, intuitive, and impactful. His collaboration, communication, and forward-thinking approach make him a valuable contributor to any team.

    Jestaz YaoAI Product Designer & Game Developer

  • Our startup needed a fresh, modern look to stand out in a crowded market. Sarthak delivered beyond our hopes, creating a cohesive brand identity that perfectly captures our company's spirit. His work has been instrumental in our growth.

    Rahul MhetaFounder · Nalini Networks

  • I've recommended Sarthak to several colleagues, and the feedback has been unanimously positive. His versatility across different styles and industries, combined with his reliability and creativity, makes him a standout in competitive design scene.

    Laura MendezCreative Director

Studio

About

Product design is my primary discipline. Design engineering is part of how I practice it

From product logic and interaction to the systems and implementation that make the experience real.

Over 6+ years, I’ve worked across 0→1 products, AI, complex workflows and design systems — from product framing and interaction through prototypes, system decisions and frontend implementation.

I’m most useful when the product is still being decided: what the system represents, how its parts relate, and how those decisions become an interface people can actually use.

Experience

  1. HighLevelSenior product designer · Apr 2025 — present

    AI products, commerce and platform experiences across a large product suite, spanning product definition, interaction design, prototyping and frontend execution.

  2. IntripidFounding product designer · Mar 2024 — Apr 2025

    Defined a 0→1 AI travel product across destination discovery, trip planning, collaboration, product systems and brand.

  3. DotNamesFounding product designer · Dec 2022 — Mar 2024

    Led UX/UI design across multi-chain Web3 identity products, spanning onboarding, dashboards, identity management and protocol-level interactions.

  4. EYUI/UX designer · Apr 2021 — Dec 2022UI/UX design intern · Oct 2020 — Apr 2021

    Designed enterprise products and complex workflows within large-scale organisational and technical environments.

How I work

  1. Frame the model01

    Before drawing screens, I define what the product needs to represent, how its parts relate and which constraints the interface has to make understandable.

  2. Prototype the behaviour02

    I use high-fidelity and coded prototypes to resolve product and interaction questions early — while the decisions are still inexpensive to change.

  3. Design as a system03

    I look for patterns that should become shared components, behaviours or rules rather than solving every surface independently.

  4. Carry decisions into the build04

    I work directly in frontend code and production components to validate and implement interactions where responsiveness, state, motion and system behaviour are part of the design itself.

Tool stack

My go-tos, the site you're reading is proof.

  • Figma
  • Framer
  • Rive
  • React
  • Next.js
  • TypeScript
  • HTML / CSS
  • Motion
  • Cursor
  • Claude Code
  • Git / GitHub
  • Playwright

Selected recognition

  • 2021 · Awwwards · Site of the Day · Presilium Private Wealth website
  • 2022, 2023 · Behance · Featured Designer
  • 2023, 2024 · LinkedIn · Top User Experience Voice

About1 / 3

A word to the wise

Design philosophies

Notes on product design, systems, craft, and what changes when design gets close to the build.

A brand should know how to move014 min readA brand should know how to moveI remember the kind of satisfaction that comes at the end of building a brand system.
The culture was part of the interface024 min readThe culture was part of the interfaceThere was a time when I believed good design was mostly universal.
I stopped designing for approval033 min readI stopped designing for approvalThere was a time when the work began changing before anyone had even seen it.
The work only had to matter044 min readThe work only had to matterFor a long time I carried a pressure that every project should be world-changing.
Taste was not enough054 min readTaste was not enoughThere was a point when my taste had improved faster than my clarity.
The brief is just the beginning065 min readThe brief is just the beginningThere is a certain kind of brief that used to make me uneasy even when everything about it looked perfectly fine.
The best ideas came later074 min readThe best ideas came laterFor a long time I believed good ideas were supposed to arrive in the room.
My best design lessons happened offline083 min readMy best design lessons happened offlineThere was a time when I was surrounded by inspiration and still felt less original than ever.
When the language started breaking the work095 min readWhen the language started breaking the workThere was a point when almost every identity conversation seemed to begin with the same word: branding.
The mind was the real interface105 min readThe mind was the real interfaceI still remember the discomfort of looking at a screen I was proud of and watching someone miss the one thing I had built the entire screen around.
I learned to listen before I solved115 min readI learned to listen before I solvedThere was a time when I walked into meetings believing I had to prove my value quickly.
The first version was never the point124 min readThe first version was never the pointI know the feeling of sending a file at the end of a long day and believing it is finally there.

I like problems where the model underneath is still taking shape, and staying with them long enough to see those decisions become a product people can actually use.

— Sarthak