AI travel SaaS
App design
Product design
Intripid: What’s next is a mobile-first discovery experience designed to simplify spontaneous decision-making. The product helps users quickly find and choose nearby places through a personalized, swipe-based interface that reduces information overload and speeds up action.The project focused on transforming a fragmented, multi-app discovery journey into a single, intuitive flow where users can explore, decide, and act within seconds.
Jan 2025 - Mar 2025
Lead Product Designer
Intripid
Challenge
Designing for spontaneity came with unique constraints.
Users were overwhelmed with too many options and lacked clarity when making quick decisions.
Existing platforms required constant app switching to gather basic information.
Balancing simplicity with depth was critical, users needed fast decisions without losing important details.
Personalization had to feel accurate without requiring heavy user input.
The experience needed to remain engaging while avoiding cognitive fatigue over repeated usage.
What I did
I led the end-to-end product design, focusing on simplifying decision-making and improving discovery.
Defined the core experience around “one decision at a time” using a swipe-based interaction model.
Designed the recommendation card system to surface only the most relevant information upfront.
Introduced gesture-based actions (dismiss, save, explore) to reduce friction and speed up decisions.
Created a structured information hierarchy combining ratings, distance, pricing, and contextual cues.
Designed the “why this place” layer to build trust through lightweight personalization.
Built the collections and history experience to support planning and recovery from accidental actions.
Collaborated on recommendation logic by aligning UX with factors like proximity, preferences, and behavior.
Refined the product narrative and repositioned the concept from “On-the-go” to “What’s next” for stronger clarity and intent.
Impact
The final experience delivers a faster, more focused way to discover places.
Reduced decision friction by presenting one highly relevant option at a time.
Improved engagement through intuitive swipe interactions and continuous feedback loops.
Increased perceived personalization by clearly explaining recommendations.
Enabled seamless transition from discovery to action (view details, navigate, book).
Created a scalable foundation for AI-driven recommendations and future enhancements.
The result is a product that turns a typically overwhelming process into a simple, confident decision, helping users instantly answer the question: what’s next?
